The list of negative consequences of how dominant online platforms shape our experience online is neither short nor trivial. From exploiting users’ vulnerabilities, triggering psychological trauma, depriving people of job opportunities to pushing disturbing content to others, these are just some examples. While members of the European Parliament debate their position on the Digital Services Act, Panoptykon Foundation, together with 49 civil society organisations from all over Europe, urge them to ensure protection from the harms caused by platforms’ algorithms.

Your online profile is not always built on facts. It is shaped by technology companies and advertisers who make key decisions based on their interpretation of seemingly benign data points: what movies you choose watch, the time of day you tweet, or how long you take to click on a cat video.

“Our algorithm will suck you in”, “Scroll more, sleep less”. These are slogans from a “new, revolutionary social platform” Vlop!, being advertised on a mysterious, Black Mirror-like LED truck, cruising the Polish capital city. In reality, the platform does not exist, and was made up as part of a social campaign highlighting the actual harmful effects of BigTech companies that operate today.