We have taken part in the public consultations of the draft code of conduct which is supposed to help apply the GDPR to the internet advertising sector. The code was prepared by the Polish office of the Internet Advertising Bureau.

“Our algorithm will suck you in”, “Scroll more, sleep less”. These are slogans from a “new, revolutionary social platform” Vlop!, being advertised on a mysterious, Black Mirror-like LED truck, cruising the Polish capital city. In reality, the platform does not exist, and was made up as part of a social campaign highlighting the actual harmful effects of BigTech companies that operate today.

Following Panoptykon’s General Data Protection Regulation (GDPR) complaint against one of the biggest Polish news website, Interia.pl – the Polish Data Protection Authority has confirmed that online publishers should give users access to their advertising profiles generated for the purposes of delivering behavioural ads.