“We don’t have to manipulate our customers or exploit their vulnerabilities to scale up” – European entrepreneurs and social organizations appeal to the MEPs to put an end to invasive and privacy-hostile practices related to surveillance-based advertising and thus open the market to ethical and innovative online ads, which respect users’ rights and their choices. On the opposite bench – the Big Tech lobby fights for the status quo to remain – despite the well-documented social and individual harms caused by the current ads ecosystem.

Following a number of complaints filed in 2018 and 2019, including by Panoptykon and Bits of Freedom, and coordinated by the Irish Council for Civil Liberties, the Belgian Data Protection Authority has found that the consent system developed and managed by the adtech industry body IAB Europe, and used by many websites in the EU, is illegal under the GDPR.

Let us introduce you to GDPR Today – your online hub for staying tuned to the (real) life of EU data protection law. Every two months we will be publishing statistics showing how the GDPR is being applied across Europe. More often we will be sharing relevant news – from legal guidelines and decisions to data breaches, new codes of conduct, important business developments, and memes.

We have taken part in the public consultations of the draft code of conduct which is supposed to help apply the GDPR to the internet advertising sector. The code was prepared by the Polish office of the Internet Advertising Bureau.

Why do we need the reform of European Personal Data Protection Law? Panoptykon Foundation prepared a publication explaining problems regarding current law and presenting solutions to those problems that should be included in new regulation on personal data protection.