Sharing information is less and less our free choice. The society requires high visibility: those, who don't expose themselves become suspicious or excluded. But sharing is just the beginning. The real purpose behind it is profiling. Be that our insurance or health care scheme, unemployment benefit or school curriculum – more and more services depend not so much on who we are in reality, but on the quality of our digital profile. Who designs these algorithms? What business and political stakes are behind? Katarzyna Szymielewicz comments on contents of our digital profiles and its implications.

We have taken part in the public consultations of the draft code of conduct which is supposed to help apply the GDPR to the internet advertising sector. The code was prepared by the Polish office of the Internet Advertising Bureau.

A brief introduction to the types of ads we encounter online — and what they know about us

In our first attempt at a “transparency report”, we looked at what happens at the interface of Internet service providers and public authorities in Poland. Who sends requests for users' data? How many and for what purpose? What legal procedures are followed and what safeguards apply? Our pilot study includes analysis of legal provisions and collection of data from both major Internet Service Providers and public authorities. The report explains systemic problems that were identified in our research and that should be solved in order to ensure adequate standard of protection for individuals.