With the recent revelations of the invasion of users' privacy and misuse of personal data from the likes of companies such as Facebook, it is inevitable that we, the consumers, are worried. And since these activities seem to be a trend lately, we absolutely should be. A majority of people use Facebook and similar social media services, and it doesn't seem the companies will change their way any time soon. Worrying on its own does not solve the problem however, so what can users do to protect themselves online?