A case study examined by Panoptykon Foundation and showcased by the Financial Times, demonstrates how Facebook uses algorithms to deliver personalised ads that may exploit users’ mental vulnerabilities. The experiment shows that users are unable to get rid of disturbing content: disabling sensitive interests in ad settings limits targeting options for advertisers, but does not affect Facebook’s own profiling and ad delivery practices. While much has been written about the disinformation and risks to democracy generated by social media’s data-hungry algorithms, the threat to people’s mental health has not yet received enough attention.

Our new report: To Track or Not to Track? Towards Privacy-friendly and Sustainable Online Advertising shows that it’s actually possible to reform the ad tech industry without bankrupting online publishers. But in order to make that happen, EU policymakers must create a regulatory push by enforcing the GDPR and adopting new rules which would incentivise the uptake of alternatives.

By Agata Foryciarz, Daniel Leufer and

We are right to be worried about the polarization of public debate, the rise of populism and digital propaganda. It also goes without saying that social media have a growing impact on our politics and society.

In October 2015 we published a report on “Profiling the Unemployed in Poland: Social and Political Implications of Algorithmic Decision Making”.