Guide Behavioural Advertising 101 A brief introduction to the types of ads we encounter online — and what they know about us 09.01.2020 Text
Article Panoptykon’s complaints against IAB and Google referred to lead authorities in Belgium and Ireland The Polish DPA decided that Panoptykon’s complaints against IAB Europe and Google, who are responsible for the functioning of targeted advertising, have a cross-border character, which means that they affect data subjects residing not only in Poland. In order to ensure a consistent application of the GDPR in the entire European Union, the Polish DPA referred our complaints to DPAs in Belgium and in Ireland where IAB and Google respectively have their European headquarters. This gives hope for a systemic change of how behavioural advertising works in the entire EU. 16.04.2019 Text
Article GDPR and online advertising – Panoptykon consults IAB Poland’s code of conduct We have taken part in the public consultations of the draft code of conduct which is supposed to help apply the GDPR to the internet advertising sector. The code was prepared by the Polish office of the Internet Advertising Bureau. 23.10.2018 Text